From WSJ - Kansas PR Man Gets Top of the Fold Coverage

by admin ~ December 19, 2007

I have to say this story by Barry Newman on the front page (above the fold) of today’s Wall Street Journal put a smile on my face this morning.  I think Todd Brabender, a publicist working from his basement in Kansas, is my new hero. 

According the article, Todd represents “practical yet peculiar” clients.  He achieves incredible results for products and services that are - by all convservative (WSJ reader) standards, a bit off the wall.   While he probably didn’t think pitching the Fish ‘n Flush would get him some personal publicity, this kind of product publicity is needed for small companies - PR can achieve marketable and significant results for clients large or small, traditional or quirky.  

What I think may get lost in this story though is that (as I mentioned in the blog about Pay-for-Coverage PR the other day) - this kind of thing really only works in the short term.  But that’s all these clients are looking for - it’s not about corporate reputation or building a brand; these are one-off products that need publicity and need to be sold. Publicity has so many different uses and applications, this is just one of them.  Anyway, congrats Todd… to you and the Fish ‘n Flush.

 WSJ is running a poll on readers’ opinions of public relations.  So far, 51% of readers believe it helps them.  See the poll and comments here and vote for yourself!