Entries from December 2007

A New Year: Here’s to 2008

December 28, 2007

All of the papers today have the same exact news…
Front page, lead stories on the heartbreaking assasination of Banazir Bhutto. 
Special sections on the “Best of 2007,” - the one in the Journal  was particularly interesting until I saw the somewhat depressing roundup of scales. 
If you need some inspiration to lead you into the New Year, […]

from NYT: Low-Cost, High Return Marketing for Small Businesses

December 27, 2007

There’s an interesting story in today’s New York Times about blogging for small businesses, “Blogging as a Low-Cost, High-Return Marketing Tool.”  I think that the points they make are correct, granted about two years belated.
Through my work with The Stevie Awards, I know that small businesses often leave marketing and PR on the back burner - […]

From WSJ - Kansas PR Man Gets Top of the Fold Coverage

December 19, 2007

I have to say this story by Barry Newman on the front page (above the fold) of today’s Wall Street Journal put a smile on my face this morning.  I think Todd Brabender, a publicist working from his basement in Kansas, is my new hero. 
According the article, Todd represents “practical yet peculiar” clients.  He achieves […]

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